Marketing Strategies in the Single European Market and the Global Market of Textile and Clothing Products
نویسنده
چکیده
The aim of this paper is the presentation of some marketing strategies for textiles and clothing products in the global and European Single Market. This presentation is based on conditions for the completion of the internal market with special reference to trade creation and trade diversion effects, and on the norms and standards related to quality, natural environment and consumer protection.
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